Cre8tor Club: Should you start a Substack?
Some pros and cons
Substack skyrocketed from 20-30 million unique visitors per month in 2023 to 120-140 million in late 2025. In the same time period, total paid Substack subscriptions grew from one or two million to approximately five million.
Should you care? And more importantly, should you start a Substack newsletter of your own?
It depends.
Here’s why you should start a Substack
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